Womens Swimwear

Women everywhere have a shared mantra: “I want to look great and feel confident by the pool or at the beach.” The great news is that today’s swimwear is all about ‘Fit, Function and Fashion’ for every woman. The latest swimwear collections are amazingly diverse and versatile - one-pieces, monokinis, bikinis and tankinis, burqinis, mastectomy and maternity styles, racers, mix and match tops and bottoms, shapewear as swimwear and gorgeous cover-ups and accessories. Shape your silhouette, flaunt your inner fashionista, flirt with feminine frills, go glamour and glitz, be coolly classic, boldly bedazzle, feel fantastic!

The World of Womens Swimwear

The trend towards casual living is overtaking the formality of previous generations as women, in particular, embrace more active and varied lifestyles. Swimwear is no longer just a seasonal necessity. The busier we are the more leisure time we crave. The busier we are the more we want to incorporate physical activity into our daily schedules. The busier we are the more we make beach and resort getaways our must-have travel destinations.

As the beauty and spa industries boom, we’re more conscious of taking care of ourselves, looking our optimal best and feeling fabulous whatever we’re doing and wherever we are – swimming laps, in a water aerobics class, beachside with the family, on an island getaway or lounging by a crystal blue pool.

We want our bodies to be gently contoured and shaped in comfortable, flattering and fashionable styles. We want to build a swimwear wardrobe just as we build the rest of our wardrobe, with optional accessories, mix and match pieces and update it regularly to constantly refresh the look. We want swimwear for sport, swimwear for swimming, swimwear for relaxing, swimwear for showing off and swimwear that covers up, swimwear that boosts, swimwear that enhances, swimwear that’s interchangeable.

Swimwear Smorgasbord

The latest collections reflect the increased demand for specialty swimwear for women with the world’s leading designers taking the best from fashion runways, new developments in textiles, the latest colour palettes and prints and innovative technologies to create those options.

As fashion elements continue to influence the ever-expanding global womens swimwear market explosions of colour and bold design, in fabulous fabrics are worn in a myriad of styles by women of all ages. Designers are turning their attention towards innovative cuts and details that lend versatility to each swimwear piece and fabrics, prints and trims that enhance their designs.

All the latest Swimwear Collections

Take a look at the range of leading swimwear brands catering for all shapes, sizes and tastes and regularly updated each month right through until December.

Whether it’s the funkiest swimsuit set priced at under $50 or a luxury label one piece at over $300, there is a width of brands to suit all budgets – from Australia’s best known brand, Seafolly, to hot youth brands Ginja and 2Chilliesand premium labels including the most comprehensive range of the luxe JETS by Jessika Allen available anywhere in the world and the exquisite Gottex plus new arrivals from Jantzen including the luxe mastectomy one piece.

Bond-Eye's vibrant beach babe styles and Wahine's Hawaiian-inspired collection are not to be missed and Baku's gorgeous 50s-inspired retro maillots and sleek one-pieces are all Hollywood Glamour! ADA caters for sizes up to 26 and their Chlorine Resistant SPF Range includes some fantastic designs for poolside. Moontide has expanded its eclectic collection of fully reversible swimwear this season and Freya's beautiful designs have something for every woman, in some styles up to H Cup and Sunseeker dips into the daring with their designs especially for D Plus!

Cover-Ups go beyond basic sarongs and wrap skirts to include fabulous dresses, tops, kaftans and co-ordinated leisure wear that will take you straight from the beach or pool to your next destination in style.

Cutting Edge Design

Be dazzled by this season's amazing range of colours and prints presented in a staggering choice of cuts and styles. Swimwear is a fashion statement and each new season reflects current fashion trends with designers sourcing the very best textured fabrics and sensational trims for each new swimsuit collection.

African and geometric prints, bold colours, black and white stories, gingham, polka dots, vintage and folkloric florals, contemporary florals, metallics and nautical looks are all featured in the latest collections. Ruching is big big big and retro 50s glamour is a huge, and very flattering, new season's concept.

Push ups, removable cups, adjustable straps, removable straps, ties, belts, skirts, frills and flounces, ruching – the range of detail is amazing!

Choose from monokinis, mix and match tops and bottoms, bandeaus, halters, hipsters, bikinis, boyleg, tankinis, full coverage swim dresses - with gorgeous matching or contrasting cover ups, accessories and resort wear for the complete summer look beachside and poolside.

Fabrics for fit, function and fashion

Exciting advances in easy care textile technology have led to great innovations in performance and durability of fabrics that can hold, firm, shape and contour while remaining comfortable to wear and flattering to fit. On the practical side of the technology there are chlorine-resistant and SPF–rated, non-allergenic and breathable fabrics as well as fibres that have been designed specifically to accentuate the aesthetics of swimwear material with an improved ability to hold dyes and prints and reduce fading.

All sizes, shapes and tastes

Fit and form are key elements in great swimsuit design and our brands deliver a range of body shaping solutions in their swimwear - padding, moulded boosters, underwire, hidden wire and removable cups up top as well as control features, gathering, foldovers, full coverage and skirted pants in brief and torso options in styles that accommodate a range of sizes from 6 to 26 and with styles that suit cup sizes up to D Plus.

It’s all about providing choices so that you can look fashionable, feel comfortable and really play up your natural silhouette.

Purpose-designed with contemporary style

Purpose-designed swimwear is ultra contemporary and stylish - mastectomy and maternity swimsuits, the body-sculpting Miraclesuit range and classic shapewear swimsuits from the Nancy Ganz Body collection , modesty ranges including the innovative Burqini from Ahiida well as fashionable, high-performance training swimwear from Rival and Funkita and a new collection from Speedo.