Lingerie

Historically, beautiful lingerie is the underwear women keep in a very special drawer for very special occasions. Men have joked about these 'very special drawers' for eons, lamenting that it is only in the early stages of dating or on a Bride's Wedding Day that the exquisite confections that are basques, bustiers, corsets, garters, balconnet bras and lace briefs see the light of day! Once upon a time that may have been true, but lingerie today is being reclaimed by women everywhere, for every day wear, because it makes us feel beautiful, seen or unseen by others, and designers are listening, creating gorgeous lingerie that is not only visually appealing but also amazingly comfortable.

Lingerie Is ...

...ultra feminine. It can be saucy and seductive, delicate and demure, pretty and precocious, sensual and sophisticated, elegant and elusive. Lingerie is everything you are on any given day, for every occasion.

Silk, satin, lace, embroidery, ribbon, crystals, chiffon, feathers, diamantes, ... when we think of divine intimates we think of all of the gorgeous elements that make a piece of beautiful lingerie a thing to behold and with sensationally soft and stretchy new fabrics being incorporated into designer lingerie collections, we no longer have to sacrifice comfort for the sake of wearing exquisitely fabulous underwear. More and more women are choosing to wear crystal embellished balconnet bras, sheer mesh and lace briefs, scalloped-edged camis and ultra-luxe satins every day simply because wearing beautiful lingerie makes us feel ... ultra feminine!

2010 Fashion Trends - Taking a Cue from Lingerie

Straight off the runways for Spring/Summer 2010 are hot designer outerwear looks that take their inspiration from beautiful lingerie. The last time this look was huge was in the 80s when Madonna epitomised the style in what many would argue had more trash than flash appeal. We don't all have to go to the extremes of Lady GaGa, Rihanna and Christina Aguilera this season, but the 2010 reinvention of lingerie as outerwear is sophisticated, feminine, elegant and chic and, for special nights out, looks sensational! New season's lingerie collections include bustiers, basques, corsets, chemises and camisoles that are way too divinely crafted and beautifully detailed to remain hidden under clothes. Basques and corsets, teamed with a mid-calf sheer skirt or short, satin and mesh tutu-style skirts are on trend evening looks with a bit of oomph or for a more demure yet sexy cocktail look, slip on a slinky chemise with high platforms.For a great day to night look, pair a gorgeous cami with the new season's drape and taper pants.

Every Day Indulgence

The attention designers have given to creating new season's lingerie collections that are not only visually appealing but also amazingly comfortable is proof that the trend towards women wanting to wear lace, satin, silk, chiffon and ribboned confections under the latest fashions all day, every day, is booming. Satins and silks have always felt fabulous next to the skin but the development of modern fibres that are even softer but also stretch and retain their shape have allowed designers to add a whole new dimension to lingerie pieces that have a second skin feel. Embellishments of french lace, scalloped and embroidered trims, Swarovski crystals, ribbons and diamantes elevate underwear to wearable art! Women are reclaiming lingerie from the special occasion only drawer and celebrating the beauty within, every day. This isn't about indulging men (although it still can be, of course!) This is about indulging ourselves. Treating ourselves.Feeling beautiful and oh-so feminine all day long!