Men's Underwear - Ed Hardy

An Ed Hardy design is unmistakable and unmissable. Bold, innovative, exciting, modern, always fun and wildly artistic. This is underwear as art. This is underwear that is dynamic. This is underwear that gives a gigantic nod to street culture thanks to the mesmerising imagery that adorns every Ed Hardy piece and courtesy of the man himself, "The Godfather of the Modern Tattoo", painter, printmaker and tattooist, Don Ed Hardy.

Tattoos as Art

Don Ed Hardy is a Californian legend with 40 years as a celebrated tattoo master under his belt, along with a reputation as an experimental, exciting artist across several mediums, known globally for the incredible artistry of his designs.

His technically brilliant works have been exhibited around the world in museums and galleries, merging American, Japanese, Cholo, tattoo, surf and hot rod iconography into every design, every piece of art.

It's this exciting cutting edge art that graces the Ed Hardy Men's underwear collection - a lifestyle collection enthusiastically embraced by celebs like David Beckham, Kanye West and Leonardo di Caprio and by men everywhere who like the whole concept of wearing a piece of art on their underpants!

Christian Audigier

It's 2004. Enter Christian Audigier, 'The King of Jeans' whose savvy and touch turns every fashion brand into a white hot must-have.

This is the man who catapulted the Von Dutch brand from obscurity to a household - and celebrity-driven- fashion name and who, since his collaboration with Ed Hardy, is living the American Dream - not bad for a young man from the South of France who very quickly, perceptively and intuitively grabbed fashion, lifestyle, culture, design, art and iconography and mixed them together to create the Ed Hardy fashion apparel, accessories and men's underwear.

How? By landing the exclusive rights to the designs of Don Ed Hardy, appreciating their amazing artistry and appeal and challenging the notion that great art should be hung on walls not worn as underwear!

Iconic Tattoo Design

Each piece in the Ed Hardy Men's Underwear Collection is an ink 'piece' rendered on fabric. Wearable tattoo art with all the essential traditional and contemporary tattoo motifs, blending Americana with Oriental-inspired art, Ed Hardy's unmistakable style is on every pair of trunks.

"Love Kills Slowly" incorporates the obligatory heart, scroll and skull and crossbones, with black and white ink tattoos that include portraits and pin-ups while other designs include Asian-inspired dragons and panthers, anchor iconography, unfilled etchings, graffiti and crowns with filigree.

Whatever your taste in art, or tattoo pieces, rock a piece of Ed Hardy ink on your body in a pair of these amazing looking trunks.